Daimler AG
No automotive manufacturer can look back on a longer tradition than Daimler. The company’s success stems from never taking a short-term-oriented approach, but rather being future looking and having the overall picture in sight. Daimler has been and continues to be a long-term-oriented company — and it intends to stay that way. In 2010, Daimler officially included the term “sustainability” in its strategic system of objectives. This again underscores the connection among economic, ecological and social responsibility. Sustainability is the central thread through entrepreneurial action. Accordingly, the company systematically tackles the associated issues.
